Here’s the typical professional travel/landscape/fashion
photographer’s day:
1. Get
up well before dawn and drive to a location scouted the day before.2. Shoot as the sun comes up.
3. Go back to the hotel by about 8 or 9 am for breakfast.
4. Do some personal tours in town.
5. Have a late lunch.
6. Go back to the hotel for a long siesta.
7. Start out late afternoon and scout locations for tomorrow.
8. Find a place to have dinner.
9. Get to next location for the evening’s shoot well before sunset.
10. Go to bed early, rinse and repeat.
Huh?
What happened to partying until dawn? There’s always the afternoon for taking
pictures, isn’t there?
Well, no. The reason that pros avoid mid-day sun is that it provides the coldest light and the worst shadows imaginable. With the sun directly overhead, the colour temperature is at its highest (counter-intuitively, perhaps), resulting in a very bluish light. As a result, colours look washed out and take on a cold cast.
Alternatively,
shooting in the magic hour around dawn or dusk provides a warm (low colour
temperature) orange-red light that increases colour saturation and contrast.
The reason is that when the sun is low in the sky, it is filtered through more
of the earth’s atmosphere because of the low ‘grazing’ angle. Shadows are also
longer, resulting in more drama. Particularly at the evening magic hour, a
clear sky also takes on a deep inky blue hue when you shoot facing away from
the sunset. Is there any wonder that commercials, particularly for automobiles,
are shot around magic hour?
Have a look at these shots, taken during Magic Hour, and see if you can spot why it's the best time for photography.
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